The back story for why I chose this type of advertisement is very simple. No I don't have a weird obsession with feet, but coming from the West Coast where cars are our main mode of transportation (not walking) I found that my feet have been much more unhappy since moving out here and require a lot more attention then they used to hence leading me into the world of spa advertising! The slogan at the bottom came into my mind first and I formed the rest of the advertisement around the slogan to make it work together. I stuck to simple and basic for my first advertisement since I have never used photoshop before and found myself a lot more overwhelmed then I had imagined I would be.
I found this photo through the Google search engine. I wanted a photo with the smiley faces on the feet, but specifically picked this photo because of the way the feet were located because I thought that placing the spa information in that crevice would be a great way to frame the information and make it pop out of the photo. I had a hard time figuring out the type of font and how I wanted the readers to feel when looking at the ad. I ended up using the same font all around, but changed the top information to be in italics in order to have the wording have more a flow with the feet pictured. It still is not the font I exactly wanted as I was looking for something much warmer, but that also would work for the bottom text where I wanted a warm but also abrupt feeling to be portrayed. Needless to say, the font was frustrating!
No comments:
Post a Comment